Global, 21st century digital solutions for mental health and wellbeing

Transforming the mental health system through person-centred care


Meet the team

InnoWell brings together the best of many worlds; internationally renowned research from The University of Sydney, astute commercial insights and market knowledge from PwC, digital innovations from some of Australia’s top tech leaders, and the diverse perspectives of people with a lived experience of mental ill health. Together, these elements create the foundation for what is InnoWell; a compassionate team of visionaries and change drivers who want to make the mental health system better for all.

The InnoWell team is led by Co-CEOs, Ayse Burke and Will Fellowes, with the support of a Board of Directors.

InnoWell uses a unique co-design process, where we engage the expertise and experience of our Lived Experience Advisory Function (LEAF). The LEAF is a group of diverse people with lived experience of mental health who work together to identify current and emerging issues while sharing, advice, guidance and recommendations from their lived experience perspective to help build digital products that improve and reform mental health care.

Members of the LEAF represent key cohorts in the lived experience community and act as a bridge between InnoWell and the broader community, maximising opportunities for collaboration and reform.

Significant shareholders

InnoWell is a joint venture between the University of Sydney, one of Australia’s leading higher education and research universities, and PwC, the world’s leading professional services firm.

A key differentiator for InnoWell is the rigorous academic research methodology being applied to provide the evidence to informs its products. Where an academic researcher involved in an InnoWell-supported study has a pecuniary interest in Innowell (for example a shareholding), this interest is declared and managed through a Conflict of Interest Management Plan in a manner compliant with that University’s Code of Conduct and the Australian Code for the Responsible Conduct of Research (2007).


Our service partners

Our current service partners in Australia include headspace centres, Open Arms, The Butterfly Foundation, Primary Health Networks and Local Health Districts. Internationally, InnoWell has been selected as the preferred technology partner to create stronger mental health for Canadian youth in multiple cities.

InnoWell is at the intersection of health, lived experience, clinical transformation, research and development, technology and industry. The InnoWell Platform captures the holistic view of each individual’s mental health journey over time, providing insight to guide further assessment, intervention and ongoing treatment. The Platform promotes the right care, delivered at the right time by using the person’s insights and feedback to tailor resources and care options to their needs. Partnering with InnoWell provides an unprecedented opportunity to strategically innovate your service delivery. Contact us for more information.

Board of Directors


Michael Ronaldson - Chair

Michael Ronaldson is a former Australian politician who served the Parliament of Australia for 22 years. He was a Senator for the state of Victoria representing the Liberal Party from July 2005 until February 2016, and previously served in the House of Representatives for Ballarat from 1990 to 2001.

Michael has been a member of the Liberal Party since 1981. He served as the Minister for Veterans’ Affairs, the Minister Assisting the Prime Minister for the Centenary of ANZAC, and the Special Minister of State from 2013 to 2015. He was also a local Councillor for the City of Ballarat from 1981 until 1987.

In May 2016 Michael was appointed non-executive director of Australia Post, and has previously served as non-executive director on the boards of Snowy Hydro Ltd and Berklee Pty Ltd. Prior to entering politics, Michael worked as a solicitor and a barrister. He holds a Bachelor of Laws from the University of Melbourne.

Alan Griffin - Deputy Chair

Alan Griffin is a former Australian politician who served the Parliament of Australia for 23 years. Alan was elected to represent the Bruce electorate in the House of Representatives in 1996 and was re-elected in 1998, 2001, 2004, 2007, 2010 and 2013 before retiring at the 2016 election. He previously served as Member for Corinella (1993-1996) before that seat was abolished in an electoral redistribution.

Alan served as Shadow Parliamentary Secretary for Health, Parliamentary Secretary to the Leader of the Opposition, Parliamentary Secretary to the Shadow Minister for Treasury, Finance and Small Business, Shadow Minister for Consumer Protection and Consumer Health, Shadow Minister for Consumer Affairs, Shadow Minister for Sport and Recreation, Shadow Special Minister of State, Shadow Minister for Veterans’ Affairs and Defence Personnel.

Following the election of the Labor government in 2007, Alan served as Minister for Veterans’ Affairs (December 2007 to September 2010) and Minister for Defence Personnel (April 2010 to September 2010). Alan declined to serve in the Ministry after the 2010 election, but in July 2013, following the election and re-appointment of Kevin Rudd as Prime Minister, he became Cabinet Secretary and Parliamentary Secretary to the Prime Minister until the election later that year.

Before entering Parliament, Alan worked as a Councillor in Springvale City Council, as a ministerial adviser to the Victorian State Minister for Community Services, and as an adviser to the Hon. Simon Crean MP. He has also worked for several unions, and for the Victorian public service in the Departments of Health and Industrial Relations.

Alan grew up in Melbourne and country Victoria. He studied a Bachelor of Arts at the Australian National University, where he majored in politics and history.


Kristin Stubbins - Director

Kristin Stubbins is the PwC Australia market segments leader for the firm, the Assurance business’ strategy leader and a member of PwC’s firm-wide Leadership Team. She leads the firm’s focus on industries and large key accounts for the firm, and oversees a number of the firm’s high-profile thought leadership activities.

Kristin is passionate about innovation in mental health in an Australian and international context. She believes that innovation and leveraging new and emerging technologies is critical to Australia’s future prosperity.

Kristin is a member of an Expert Panel advising the Minister for the Environment in NSW and a board member of the South East Sydney Local Health District.

Kristin is also a member of an expert advisory board on innovation, which is run by Global Access Partners, a public policy and implementation unit.

Professor Jane Burns - Director

Jane Burns is Professor of Innovation and Industry at the University of Sydney. She was the founder and CEO of the Young and Well Cooperative Research Centre, an organisation that, over its five years, drove research and development to explore the role of new and emerging technology in improving mental health and wellbeing for children and young people.

Jane was a winner in the category of Social Enterprise for 2015’s Australian Financial Review and Westpac Group 100 Women of Influence, and was a Victorian Finalist in the 2012 Telstra Business Women’s Awards.

Jane is a Graduate of the Australian Institute of Company Directors. She is Chair of the National Advisory Council for the Veterans and Veterans Families Counselling Service. She is a strategic advisor to the government, university and social enterprise sector and has served on numerous government working groups across Health, Communications and Veterans Affairs. Previous Directorships include the Cooperative Research Centres Association, the Bounceback and Thomas Kelly Foundations.

Jane was Deputy Executive Officer and led the youth and public health agenda for beyondblue in its initial start up, was a Commonwealth Fund Harkness Fellow at the University of California, San Francisco, and was Director of International Partnerships at the Inspire Foundation. Jane has held a VicHealth fellowship, an NHMRC fellowship and an NHMRC scholarship. She has a PhD in Medicine from the University of Adelaide.


InnoWell Chief Executive Officers


Will Fellowes - Co-CEO and Company Secretary

Will is the Co-CEO and together with Ayse, leads InnoWell as it develops innovative solutions to help people get the right mental health care at the right time. Will's background is leading teams and advising on financial and risk management with clients across Australia and North America. Passionate about teams, Will brings the collaboration of InnoWell stakeholders together and has executive accountability to manage the strategy, business development and commercialisation plans for InnoWell. 

Will is also a Director with PwC Australia and has a focus on Health having worked with public and private hospitals, aged care and primary health providers. Will is a Board Director of North Australia Primary Health Limited and is Chair of the Finance, Audit and Risk Committee and is also a member of the Opera Queensland Audit Committee.

Will has a Bachelor of Commerce (Accounting) from University of Queensland and is Chartered Accountant with Institute of Chartered Accountants Australia & New Zealand. Will has also completed the Australian Institute of Company Directors course.

Ayse Burke - Co-CEO

Ayse is the Co-CEO at InnoWell where she drives collaborative engagement and oversees the development of research projects and technology design. With over 20 years of professional experience in mental health research, training and education, Ayse brings corporate expertise, a strong strategic focus and an emphasis on team building to ensure all program goals are achieved at the highest level. Ayse's previous roles have involved leading teams in the successful completion of complex institutional and healthcare projects across universities, the not-for-profit sector and corporate environments. 

Ayse's passion for equitable mental health services and technology-enabled change underpins her work as she strives to ensure all Australians are supported to seek care and enhance their mental wellness.


Executive Team


Tracey Davenport - Director of Research Governance, Design and Analytics

Tracey is the Director of Research Governance, Design and Analytics on Project Synergy as well as Researcher on the Youth Mental Health Research Team at The University of Sydney’s Brain and Mind Centre.


Dr Shane Cross - Director of Clinical and Service Implementation

Shane is the Director of Clinical and Service Implementation on Project Synergy; a Clinical Researcher in the Youth Mental Health Research Team at the Brain and Mind Centre of The University of Sydney and a Senior Clinical Psychologist with 20 years’ experience in child, adolescent and young adult mental health across primary, secondary and tertiary service settings.


Sue Muller - Head of Lived Experience Advisory Function

Sue integrates her distinctive combination of professional business experiences and personal capabilities based on life and international perspectives. She is passionate about facilitating the efficient, transparent and strategic engagement of the lived experience community into the activities of InnoWell.


Sagit Shiran - Chief Product Officer

Sagit is the Chief Product Officer who has a background in complex stakeholder environments and in customer-centric products in high-growth markets and domains.

She has national and international experience in developing product specifications, technical releases and defining product processes.

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Michael Bamford - Acting Chief Technology Officer

Michael is the Acting Chief Technology Officer who specialises in technical product development. He is experienced in the planning, building and delivery of web applications, and bridges the knowledge gap between technology and business to code highly successful web applications.


Craig Martin - Chief Implementation Officer

Craig is the Chief Implementation Officer. He is an executive leader with national and international experience in commercial, non-profit & government sectors. He is a registered clinician and is skilled in health and business management, strategy, change management and digital projects